2009 HBA IPDA Winners Announced

Nine industry leaders honored for packaging innovation

Tim Thorpe and Rebecca Goswell, HCT Packaging; Jamie Matusow, Beauty Packaging

Representatives from some of the most innovative packaging companies in the beauty industry gathered Tuesday evening, September 15, at the HBA Global Expo, held at the Jacob Javits Convention Center, New York City, to learn which of the hundreds of entries that had been submitted had been selected for the prestigious International Package Design Awards (IPDA).

Tom Branna VP/editorial director of Rodman Publishing announced the coveted awards from the booth shared by Happi and Beauty Packaging magazines, which sponsored the event—and partnered with HBA Global Expo.

Rebecca Goswell and Chris Thorpe, HCT Packaging; Tom Branna, Happi

Who selects the IPDA winners? HBA’s committee of 100 industry executives reviewed all entries and chose four finalists in each of nine categories, based on originality, design concept, creative use of materials, components and decorating processes, technical competency and effective brand messaging. The finalists were then presented to independent designers who selected a leading package in each category, as well as the Package of the Year. Following is a look at this year’s winning packages, along with photos of some of the winners and finalists present at the festivities.

CATEGORY WINNERS

Cosmetics Mass
Ed Hardy Color Palettes
Marketed by New Wave Fragrances
Submitted by Maesa Group

HBA Grand Award Lancôme Lotus Marketed by Lancôme Submitted by HCT Packaging Supplier: HCT Packaging

Cosmetics Prestige
Lancôme Lotus
Marketed by Lancôme
Submitted by HCT Packaging

Fragrance Mass
Idolatre
Marketed by L’Bel
Submitted by Belcorp

Fragrance Prestige
Harajuku Lovers Fragrances—Love, Lil’ Angel,
Music, Baby, G
Marketed by Coty Prestige
Submitted by Coty Prestige

Personal Care Prestige
Holiday Sets 2008
Marketed by Bumble and Bumble
Submitted by The Estée Lauder Companies, Inc.

Skin Care Mass
Anew Clinical—Crow’s Feet Corrector
Marketed by Avon
Submitted by World Wide Packaging

Scott Kestenbaum, Maesa Group; Jay Gorga, Beauty Packaging

Skin Care Prestige
Dior Capture Totale Multi-Perfection Instant
Rescue Serum
Marketed by Dior
Submitted by HCT Packaging

Green Packaging
Physicians Formula Organic Wear Face
Sculpting Trio Face Powder
Marketed by Physicians Formula
Submitted by Physicians Formula

Personal Care Mass
Tresemme 24 Hour Body Mousse and Finishing Spray
Marketed by Alberto Culver
Submitted by SeaquistPerfect Dispensing

Mario Castillo, Claudia Pravatiner and Janina De Las Casas, Belcorp

Karen Werther, Knoll Printing and Packaging; Erin Clugston, Bumble and Bumble; Jill Birkett, HBA

Barry Freda, Chris Wightman and Mara Olivo, World Wide Packaging